For hurting newspapers, delivery method may want to be considered
In the Johnsonian’s office Monday night, we brought up a point that may be overlooked: why not alter the delivery method of print newspapers? Why not make a nice looking machine that delivers a newspaper and a hot cup of a coffee for 75 cents? It could be a great way to increase the print product’s popularity.
Soda manufacturers already experiment with vending machines. Coca Cola recognized the need to have hip machines in order to attract demographics.
Coca Cola machines have evolved over the years:
Newspaper vending machines, on the other hand, have remained relatively stagnant:
Surely someone can come up with an attractive machine that dispenses a coffee and newspaper (partnership with Starbucks in trendy apartment buildings and hotels??). Maybe it could even have a cool delivery like those Coke machines that have a mechanical arm that visibly picks up and delivers the bottle. A nice looking machine with attractive graphics and a fun delivery system might be a great way to attract a younger, urban audience.
Just a thought.
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