Poynter on FT’s integrated newsroom
Poynter has an interesting story on the Financial Times’ success with the integrated newsroom experiment. Not only are the FT’s print subscriptions up, advertising revenues were up a “robust 9 percent for 2006.”
Gannett is trying similar tactics. Their newsrooms are being dubbed “information centers,” with online and print operations converging.
The convergence of online and print departments into multimedia newsrooms appears to be a positive development for papers. I think this is the direction the entire industry is heading. Small town papers, which claim a monopoly on much information, don’t have as much at stake, but for national papers (Wash Post, NYT, USA Today, WSJ, etc.), the multimedia newsroom is the only way to stay relevant in the digital age.
